photograph by Bob Martus


Rachel’s work has won numerous accolades, including the 2009 American Institute of Architects New York State Design Award of Excellence and Interior Design Magazine’s 2009 Best of the Year Merit Award. BBMG office space was featured by the Wall Street Journal.


Rachel Newton

Rachel Newton is the founding principal of red. beginning with the conversion of a 5,000 square feet industrial loft space in an old brewery into an eco-friendly hub for creativity and innovation for the branding firm, BBMG.

After an eight year career as a professional ballet dancer that took her to Pittsburgh, San Francisco and the Fort Worth-Dallas area, Rachel traded toe shoes for construction documents in 1998 when she attended the Pratt School of Architecture in Brooklyn. After receiving a professional Bachelor of Architecture and an Excellence in Design Award, Rachel started her career heading and overseeing several residential projects one of which was with Dan Bucsescu Architects completing a standout project in Rhode Island for Dominique Browning, then editor of House and Garden.

Following, Rachel joined Elmslie Osler Architect (EOA) as Senior Designer and Project Manager spearheading major overhauls of private New York residences, including the home of artist Barry Le Va, and commercial buildings, such as the Greenway Mews in the Meatpacking District. Most of her work, however, focused on creating new retail concepts for Urban Outfitters, Inc., and designing new retail experiences for the company’s Anthropologie brand.

Her designs incorporate simple and timeless solutions. She is committed to a process that gently restores the historic and with sensitivity and responsibility, balances it with the new.

When not designing spaces, Rachel is also a documentary photographer interested in observing people interacting with their environment, particularly those cultures that are not highly visible. Her most extensive essay is a six-year book project entitled Keep Iced that documents the Fulton Fish Market during its last days at the South Street Seaport in downtown New York City.